TFWA: Pernod Ricard panel say authenticity is crucial to sustainability strategies

Building trust in your brand’s sustainability credentials will be crucial to future loyalty, bosses at Pernod Ricard have claimed. During a panel hosted by the drinks group at TFWA World Exhibition and Conference, speakers stated that environmental and social responsibility concerns were overtaking many others in consumers’ purchasing choices, and

The viral effect

Coronavirus causes chaos for travel retail The worsening coronavirus outbreak in China has already had a devastating impact on the global travel retail business. With the Chinese government cancelling outbound flights from Wuhan, the Chinese city at the epicentre of the outbreak, and many international airlines such as British Airways,