Gin fans can now ensure they are travel-ready with the new GTR-exclusive Monkey 47 ‘Traveller’s Compendium’.
The collectible gift box – decorated with designs inspired by travel and adventure – includes a bottle of Monkey 47 Dry Gin with an exclusive design and a collection of Monkey 47 luggage stickers, of which there are five sets to collect.
The gift pack is available (RRP €43) in selected Heinemann airport stores across Europe and the Pacific region, including Australia. Additionally, the Heinemann Duty Free airport stores in Berlin and Frankfurt and the MyDutyFree shops of Heinemann’s distribution customer eurotrade at Munich airport will display a ‘Traveller’s Compendium’ themed activation from January 2023 to March 2023.
Antonio Duva, general manager for EMEA and Pacific at Pernod Ricard Global Travel Retail, said: ” We’re thrilled to have collaborated with our partner Heinemann and Monkey 47 to produce this limited edition for travellers. The exclusive product signifies our long-standing relationship with Heinemann and offers travellers in selected airports across Europe and Australia something unique and special.”
Lisa McCann, group brand director at Pernod Ricard Global Travel Retail, said: “Monkey 47 ‘Traveller’s Compendium’ perfectly channels our consumer’s increasing expectations for novelty and exclusivity and has been designed to appeal to those with a love of travel and a desire for unique experiences.
“In line with the launch, we’ve aimed to create a marketing campaign which will position the limited-edition pack as a must-have for collectors and the perfect gift for gin enthusiasts with a taste for adventure and exploration.”