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Bowmore has announced the release of its 2023 Lunar New Year limited-edition whisky.
The travel retail-exclusive Bowmore 18 Years Old Lunar New Year edition has been matured in Oloroso and Pedro Ximénez casks and is bottled at 43% ABV.
The decoration on the single malt Scotch whisky’s presentation box is designed around themes of the Lunar New Year including reunion and connection. The design includes an illustration of the Bowmore distillery and whisky cues including barley, casks, and peat smoke, alongside a painting-style illustration of a rabbit, symbolic of 2023 being the Year of the Rabbit in the Lunar calendar.
Tasting notes supplied by Bowmore say the 18-year-old offers aromas of dark chocolate, treacle and dates, with notes of bitter-sweet orange and roasted coffee on the palate and a finish of macadamia nut and mocha.
Manuel González, marketing director of global travel retail for Beam Suntory, said: “We are thrilled to unveil the 18-year-old Bowmore Lunar New Year Limited Edition exclusively to global travel retail across Asia for a second year in a row.
“Lunar new year and journeys are inextricably linked, as millions around the world embark on a journey home to be reunited with loved ones. We wanted to make sure that shoppers could find in Bowmore the perfect match and the perfect gift for these celebrations.”
The Bowmore 18 Years Old Lunar New Year edition is available in duty-free stores in China, Korea, Hong Kong, Taiwan, Singapore, Thailand and Malaysia (recommended price US$145).
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