International travellers will now be able to raise an environmentally friendly glass as Champagne Lanson has launched its organic Champagne, Lanson Green Label, into global travel retail.
Now available through the travel-retail provider Heinemann, the Green Label was launched in 2017, however, 2019 will be the first time the non-vintage cuvée will be available through duty-free.
The blend used for Champagne Lanson Green Label is 50 per cent Pinot Noir, 20 per cent Chardonnay and 30 per cent Pinot Meunier and it has been aged on the lees in the Lanson cellar for three years. Those familiar with Lanson’s Champagne will notice different cues on the packaging, as the Maltese Cross logo has turned from red to green, with the rest of the label cream. The packaging is also recyclable.
Champagne Lanson’s export manager, Edouard De Boissieu, says: “Organic Champagne is not something you would normally see from a major Champagne house, so we are excited to be introducing a label so special.”